{"title":"PAIRS","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePairs looks beyond ordinary cotton. They source the world’s finest fibres — \u003ca href=\"https:\/\/www.pairs-socks.com\/collections\/alpaca-socks\" title=\"Alpaca Socks Collection\" rel=\"noopener\" target=\"_blank\"\u003eAlpaca\u003c\/a\u003e, \u003ca href=\"https:\/\/www.pairs-socks.com\/collections\/mohair-socks\" title=\"Shop the mohair socks collection\" rel=\"noopener\" target=\"_blank\"\u003eMohair\u003c\/a\u003e, \u003ca href=\"https:\/\/www.pairs-socks.com\/collections\/merino-wool-socks\" title=\"Shop the merino wool socks collection\" rel=\"noopener\" target=\"_blank\"\u003eMerino\u003c\/a\u003e, \u003ca href=\"https:\/\/www.pairs-socks.com\/collections\/bamboo-socks\" title=\"Shop the bamboo socks collection\" rel=\"noopener\" target=\"_blank\"\u003eBamboo\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.pairs-socks.com\/collections\/wool-knee-high-socks\" title=\"Shop the wool knee high socks collection\" rel=\"noopener\" target=\"_blank\"\u003eWool \u003c\/a\u003e— working alongside dedicated makers who share their commitment to sustainability and quality.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePairs was founded in Scotland in 2020 by Alice Macfarlane who discovered the need for better socks during a cold walk with her young daughter. Frustrated by socks that couldn’t withstand Highlands weather, she set out to create her own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from the finest natural materials, Pairs are socks you’ll reach for every single day — and once you wear them, you’ll never want to take them off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e“It’s the small things that can transform an ordinary day — beautiful socks are one of them. My hope is that everyone can experience the simple pleasure of wearing Pairs.”\u003cbr\u003e\u003cstrong\u003e— Alice, Pairs Founder\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"merino-socks-correct-grey","title":"MERINO Socks | Correct Grey","description":"\u003cp\u003ePairs' Merino socks are smooth and silky on the skin, odour-resistant and temperature-regulating, Merino calf-length socks are an everyday staple. Crafted from premium merino wool, Pairs' unisex merino socks offer breathable warmth without bulk, making them ideal for year-round wear. Lightweight, naturally moisture-wicking and antibacterial, merino wool helps keep feet dry, fresh and comfortable. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials: \u003c\/strong\u003e60% Merino, 36% Polyamide, 1% Elastane\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare: \u003c\/strong\u003eMachine was merino wool socks at up to 40°C using a gentle cycle and mild detergent. DO NOT TUMBLE DRY, as heat can cause shrinkage and damage the wool. Instead, reshape while damp and air dry flat away from direct heat sources such as radiators.\u003c\/p\u003e\n\u003cp\u003eIroning is usually not necessary, but if needed, use a low heat setting.\u003c\/p\u003e\n\u003cp\u003eAvoid high temperatures and sudden heat changes to help prevent shrinking and keep your merino wool socks soft and long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e Small = UK Shoe Size 4-7\u003c\/p\u003e\n\u003cp\u003eMade in Portugal\u003c\/p\u003e","brand":"PAIRS","offers":[{"title":"Default Title","offer_id":58550786490742,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3410\/8632\/files\/Pairs_25Jul_Merino-CorrectGrey-MERGREYS25-2b_04427d4c-c4ab-4d76-a85d-c896f65c5b09.webp?v=1787837596"},{"product_id":"merino-socks-dark-plum","title":"MERINO Socks | Dark Plum","description":"\u003cp\u003e\u003cspan\u003eParis' purply red with depth. It sits comfortably alongside classic colours staples, bringing just enough character to be noticed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePairs' Merino socks are smooth and silky on the skin, odour-resistant and temperature-regulating, Merino calf-length socks are an everyday staple. Crafted from premium merino wool, Pairs' unisex merino socks offer breathable warmth without bulk, making them ideal for year-round wear. Lightweight, naturally moisture-wicking and antibacterial, merino wool helps keep feet dry, fresh and comfortable. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials: \u003c\/strong\u003e60% Merino, 36% Polyamide, 1% Elastane\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare: \u003c\/strong\u003eMachine was merino wool socks at up to 40°C using a gentle cycle and mild detergent. DO NOT TUMBLE DRY, as heat can cause shrinkage and damage the wool. Instead, reshape while damp and air dry flat away from direct heat sources such as radiators.\u003c\/p\u003e\n\u003cp\u003eIroning is usually not necessary, but if needed, use a low heat setting.\u003c\/p\u003e\n\u003cp\u003eAvoid high temperatures and sudden heat changes to help prevent shrinking and keep your merino wool socks soft and long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e Small = UK Shoe Size 4-7\u003c\/p\u003e\n\u003cp\u003eMade in Portugal\u003c\/p\u003e","brand":"PAIRS","offers":[{"title":"Default Title","offer_id":58552022630774,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3410\/8632\/files\/Pairs_25Jul_Merino-DarkPlum-MERBURS24-2b_de69eeaf-dc6b-49c1-bfbc-73662ab4d864.webp?v=1787843627"},{"product_id":"merino-socks-true-black","title":"MERINO Socks | True Black","description":"\u003cp\u003e\u003cspan\u003ePairs' solid, uncompromising black. Clean, sharp and essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePairs' Merino socks are smooth and silky on the skin, odour-resistant and temperature-regulating, Merino calf-length socks are an everyday staple. Crafted from premium merino wool, Pairs' unisex merino socks offer breathable warmth without bulk, making them ideal for year-round wear. Lightweight, naturally moisture-wicking and antibacterial, merino wool helps keep feet dry, fresh and comfortable. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials: \u003c\/strong\u003e60% Merino, 36% Polyamide, 1% Elastane\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare: \u003c\/strong\u003eMachine was merino wool socks at up to 40°C using a gentle cycle and mild detergent. DO NOT TUMBLE DRY, as heat can cause shrinkage and damage the wool. Instead, reshape while damp and air dry flat away from direct heat sources such as radiators.\u003c\/p\u003e\n\u003cp\u003eIroning is usually not necessary, but if needed, use a low heat setting.\u003c\/p\u003e\n\u003cp\u003eAvoid high temperatures and sudden heat changes to help prevent shrinking and keep your merino wool socks soft and long-lasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e Small = UK Shoe Size 4-7\u003c\/p\u003e\n\u003cp\u003eMade in Portugal\u003c\/p\u003e","brand":"PAIRS","offers":[{"title":"Default Title","offer_id":58552342544758,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3410\/8632\/files\/Pairs_25Jul_Merino-TrueBlack-MERBLKS24-2b_8e0149bb-3a42-4e6b-b17d-183eff4d9067.webp?v=1787844807"}],"url":"https:\/\/pavementstore.co.uk\/collections\/pairs.oembed","provider":"PAVEMENT","version":"1.0","type":"link"}