Whilst founded in Scandinavia, Anni Lu is truly a global brand, designed to help people feel special and comfortable in their own skin wherever they are in the world. Inspired by the beauty of nature and the vibrant colours of the world, Anni Lu jewellery is both contemporary and playful. Each piece is a true work of art, designed to be mixed and matched with other jewellery to create your own personal look and crafted to allow you to express yourself boldly and confidently as your own personal stylist.

Anni Lu jewellery is designed with inclusivity in mind, with the belief that beauty comes in all shapes, sizes, and colours. The collection reflects this, celebrating diversity and providing pieces that can be cherished by everyone, regardless of age or background.

Every Anni Lu bracelet, necklace or earring is meticulously handcrafted using the finest materials, from resin and glass, to shell, pearl, quartz, jade and opalite, combined with silver and gold accents. The result is a collection of sophistication and playfulness. Whether you're dressing up for a special occasion or adding a touch of elegance to your everyday look, Anni Lu jewellery has something for everyone.

Ethical Jewellery

Ethical practices are an important part of the Anni Lu brand. As well as emphasising sustainability in the responsible sourcing of high-quality materials, Anni Lu values transparency, working with artisans who are paid fair wages.